“We’ve had all kinds of speaker coaching
programs and no one else is even remotely in this guy’s league.”

Paige Pedersen,
VP, Public Relations HMLV, Louis Vuitton

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There's a reason for everything.
 I never tell anyone to slow down. I never tell anyone to speed up or to simply “pause”. That’s because those are purely external, technical considerations and don’t really mean anything. They don’t relate to what we’re actually doing.

 We need to have an active reason. We need to know why.

Consider This

Whenever we appear before any audience we have certain obligations to that audience. We have the obvious task of communicating information.

What we are obligated to do is take that audience somewhere new; keep them interested, intrigued and above all keep them listening.

To do that we’ll use every available tool at our command; the dynamics of voice, pacing, movement, energy, emotion and attitude.

We need to wrap the audience in an empathetic conversation. We have to be consciously aware of keeping them interested and of driving the energy in the room.

About 75 to 80 percent of what an audience retains is based directly on the dynamics and effectiveness of the presenter. It’s not the subject, per se, it’s not the setting and it’s certainly not the slides. It’s you.

There’s nothing mysterious to this; it is simple, practical, logical and pragmatic.

My favorite moment – and this is inevitable – is when I see in someone’s eyes, that epiphany of realization and understanding. It all makes sense and it’s there forever.

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Here are Some Parts of the Whole.

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